Coderama

Turning an IT outsourcing website from “no leads” into a working funnel

Coderama is an IT outsourcing company offering development and technical services to global clients.
They had skills, a team, and a live website.

What they didn’t have were leads.

Traffic was low, inquiries were rare, and most visitors left without taking action. This project was about fixing that gap.

What Was Actually Holding Leads Back

This was not just a ranking issue.

The deeper problems were:

• content was written for search engines, not decision-makers

• service pages didn’t answer buyer questions

• there was no clear funnel from landing page to contact

• SEO pages existed in isolation instead of supporting each other

Even if traffic increased, leads would still struggle without a structure change.

How We Rethought the SEO Strategy

Instead of adding more pages or chasing broad keywords, we changed the approach completely.

Our focus shifted to:

• intent-based SEO instead of volume-based SEO

• building content paths instead of standalone pages

• guiding users step by step instead of pushing forms everywhere

The goal was to make the website work like a sales assistant, not a brochure.

What We Changed on the Website

Here’s what made the real difference:

SEO Funnel Creation

We redesigned content so users moved from:

• problem awareness

• to service understanding

• to clear contact actions

Each page had a job. No page was left to “just exist.”

Service Page Repositioning

We rewrote and restructured service pages to focus on:

• who the service is for

• what problem it solves

• why outsourcing makes sense

This helped attract qualified visitors, not random traffic.

Internal Linking With Purpose

Internal links were rebuilt to guide users instead of scattering them. Supporting pages pushed traffic toward high-intent service pages.

This improved both user flow and search understanding.

SEO Focused on Leads, Not Just Rankings

Keyword targeting was narrowed to match buyer intent. We avoided terms that brought traffic without business value.

Fewer keywords. Better outcomes.

Results After the Changes

Once the site structure and content flow improved, results followed.

• Organic traffic became more relevant

• Time spent on service pages increased

• Inquiry quality improved

• Leads started coming consistently

The website shifted from being visible to being useful.

Business Impact for Coderama

The biggest change was not just numbers.
It was predictability.

• The team could see which pages brought leads

• SEO efforts aligned with sales conversations

• The site finally supported business growth

SEO stopped being an experiment and became a system.

Why This Project Worked

This project worked because we didn’t treat SEO as a checklist.

We treated it as:

• user understanding

• content flow

• decision support

That’s what most outsourcing websites miss.

From Our Experience

Many IT outsourcing companies struggle online not because of competition, but because their websites don’t explain value clearly.

Coderama is a good example of how changing content direction and SEO intent can unlock leads without aggressive tactics.

From The Client

We approached Webgeosolution while working on a WebGL-based solution and needed both visibility and the right kind of leads. What we liked most was that they didn’t push generic SEO changes. They understood our WebGL use case, adjusted the content flow, and helped us attract inquiries that actually matched our technical capabilities. Communication was clear, and the results made sense for our business.