California Vascular Interventional | Medical SEO Case Study

About the Client

California Vascular Interventional is a specialized medical center offering advanced vascular treatments including minimally invasive procedures for PAD, DVT, dialysis access, and varicose veins. Their goal was to increase online visibility, attract more qualified patients, and build trust in a highly competitive medical niche.

Challenge

Before partnering with Webgeosolution, the clinic faced several issues:

  • Low visibility for high-intent keywords like vascular clinic near me, PAD treatment California, DVT specialist, etc.

  • Outdated website structure with thin content and unclear navigation

  • No medical-specific schema or entity optimization

  • Zero authoritative backlinks in the healthcare niche

  • Poor E-A-T (Expertise, Authority, Trustworthiness) signals

  • Limited patient inquiries coming organically

  • Slow-loading pages affecting conversions

They needed a strong SEO and content strategy tailored specifically for healthcare and medical compliance.

Our Solution

Webgeosolution executed a medical SEO growth framework focused on authority, trust, and high-intent search traffic.

1. Technical & Medical SEO Fixes

  • Fixed indexation issues and removed low-quality pages

  • Implemented HIPAA-friendly optimization strategies

  • Improved site speed and Core Web Vitals

  • Added structured medical schema (MedicalClinic, Physician, FAQ, Procedure, Video schema)

  • Strengthened site architecture with clean internal linking

2. Content Revamp & Entity-Based SEO

  • Created long-form, medically accurate treatment pages (PAD, DVT, AV fistula, varicose veins)

  • Used entity-based NLP optimization to establish topic authority

  • Added physician bios optimized for E-A-T signals

  • Created patient education blogs targeting procedural queries

3. Local SEO Optimization

  • Optimized Google Business Profile

  • Built NAP consistency across 45+ medical directories

  • Added geo-targeted content for service areas across California

4. Medical Backlink Strategy

  • Earned high-authority links from health publications, clinics, and medical associations

  • Published guest author content written with clinical accuracy

  • Developed resource pages that attract organic backlinks

5. CRO Improvements

  • Redesigned CTA sections for appointment bookings

  • Added trust elements: certifications, doctor profiles, before/after visuals, and compliance badges

  • Improved mobile layout for patient accessibility

Results (Within 6 Months)

  • Organic traffic increased by 260%

  • Service pages ranked on Page 1 for multiple vascular treatment keywords

  • Lead inquiries increased by 180% through organic channels

  • Google Business Profile views up by 150%

  • Higher appointment bookings from surrounding California cities

The clinic now maintains consistent organic lead flow with strong medical authority.

Tech Stack

  • WordPress

  • Google Search Console

  • GA4

  • Ahrefs / SEMrush

  • Webgeosolution Medical SEO Framework

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Matthew Lee
IT department
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