Co Home Lifestyle

Co Home Lifestyle approached us with a critical SEO challenge impacting their organic visibility and overall search performance. Despite having quality products and a visually appealing website, their pages were struggling to rank due to duplicate content issues and persistent Google indexing problems. The client’s primary objective was to clean up these technical SEO barriers and establish a stable foundation for long-term organic growth.

During our initial audit, we identified that multiple URLs across the website were competing for the same keywords and search intent. This duplication was confusing search engines and diluting page authority, which resulted in inconsistent indexing and suppressed rankings. In addition, several important pages were either partially indexed or excluded from Google’s index altogether due to structural and content-level inefficiencies.

Our first step involved conducting a comprehensive content and URL audit using tools like Google Search Console and Screaming Frog. We mapped all duplicate and near-duplicate pages, analyzed canonical conflicts, and evaluated how Google was interpreting the site’s content clusters. This allowed us to clearly identify which pages needed consolidation, rewriting, or deindexing.

To resolve the duplicate content issue, we implemented a strategic canonicalization and content consolidation plan. Redundant pages were merged where appropriate, while unique value-driven content was rewritten to better match user intent. We also optimized heading structures, internal linking, and semantic relevance to ensure each page had a clearly defined purpose within the site architecture.

Indexing issues were addressed by fixing technical SEO gaps, including sitemap inconsistencies, improper noindex tags, crawl budget wastage, and internal link depth problems. We submitted updated XML sitemaps, improved crawl paths, and ensured priority pages were easily discoverable by search engine bots. These changes significantly improved crawl efficiency and indexation consistency.

In parallel, we optimized on-page SEO elements such as meta titles, descriptions, URL structures, and schema markup to strengthen search visibility. Each optimized page was aligned with a specific keyword theme, reducing internal competition and reinforcing topical authority across the website.

Following implementation, we closely monitored Google Search Console for indexing status updates and coverage improvements. Within a few weeks, previously excluded pages began appearing correctly in Google’s index, and duplicate content warnings declined substantially. The site’s overall SEO health score improved, indicating stronger technical compliance with Google’s best practices.

As a result of this structured SEO intervention, Co Home Lifestyle achieved cleaner indexing, improved crawlability, and a more scalable content framework. The website is now positioned for sustainable organic growth, with reduced risk of future duplication issues and a solid technical foundation to support ongoing SEO and content marketing efforts.

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Matthew Lee
IT department
“My company’s Google rankings and overall site traffic improved dramatically after just a few months of working with this agency. The service we’ve received from their team has consistently been above and beyond our expectations.”
Georgina Nicholls
Executive Director
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Phlebotomist
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Quality Realty Service
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CEO & Founder
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