Periactive – SEO Growth Case Study

Helping a healthcare-focused brand turn existing traffic into measurable growth

Periactive already had a product, a working website, and steady awareness.
What they didn’t have was control over how users moved through the site or how search traffic converted.

This project was not about chasing rankings.
It was about fixing friction.

Project Background

Periactive (getperiactive.com) operates in a competitive health and wellness space where users compare options quickly and leave just as fast.

When the project started, search traffic existed, but:

• important pages were not getting enough attention

• users were not moving deeper into the site

• internal pages competed with each other instead of supporting conversions

The goal was clear: make existing traffic work harder.

What Wasn’t Working

This was not a visibility problem.
It was a structure and intent problem.

Key issues we identified early:

• Internal links were scattered and did not guide users toward priority actions

• Scroll depth dropped sharply on key pages

• Supporting pages were indexed but not contributing to conversions

• Search traffic was fragmented across similar URLs

Ranking alone was not going to solve this.

How We Approached the Problem

Instead of adding new pages or pushing aggressive link building, we focused on site behavior and flow.

Our thinking was simple:
If users don’t reach the right sections, rankings don’t matter.

So we made three deliberate decisions:

1. Fix internal link logic before expanding content

2. Improve page flow instead of rewriting everything

3. Align SEO with how real users scroll and read

This allowed us to improve performance without increasing complexity.

What We Actually Changed

Rather than listing tasks, here’s what moved the needle:

Internal Link Re-Architecture

We rebuilt internal links so high-intent pages received support from relevant informational and supporting pages. This reduced overlap and improved topical clarity.

Scroll Behavior Optimization

We adjusted page structure to remove early exit points and repositioned key content blocks so users reached important sections before dropping off.

Search Intent Cleanup

Pages that targeted similar queries were reorganized to avoid internal competition. This helped search engines understand which pages mattered most.

Supporting Content Alignment

Existing content was aligned to funnel users instead of acting as isolated pages.

No unnecessary expansion. No filler content.

From The Client

The team worked like an extension of our own. Communication was clear, changes made sense, and results followed without disruption. We always felt like the project was handled with care