SEO for CBD Websites: A definitive guide

  • May 26, 2021
  • SEO
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SEO for CBD websites made easier – Stand out the competition

Stop thinking and start turning your dream into reality. Are you thinking of starting a new business? SEO for CBD websites is the perfect niche for you. CBD has a promising future and it is not too late to start your CBD business. You will be amazed to know that the global Cannabidiol (CBD) Market is predicting to rise at an optimal rate between 2021 to 2026.

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What is CBD?

CBD stands for Cannabidiol. It is the second most active ingredient in Cannabis (Marijuana) after THC (Tetrahydrocannabinol). It is also naturally extracted from the hemp plant and used in various products like – pet food, skincare, oils, edibles, drinks, pharmaceuticals, etc.


To make your dream business stand out, we are here. The first thing you need is SEO for CBD websites and a good strategy to rank higher. So, let us dive into it –

Your checklist for a perfect SEO for CBD websites goes here


#1 Find your niche and set your brand:

Many such reputed companies are already ranking in the keyword “CBD”. They are spending huge bucks to establish their presence. So better not put your nose in the pollution.

Make your website unique:

Think on a specific niche for whom you want your website to be set for – “CBD for seniors”, “CBD for moms”, “CBD for athletes,” “CBD for pets,” etc. These keywords are relatively less competitive and will require less effort to rank. Do not choose high competition keywords like “hemp SEO”, “CBD oil SEO”. Once you establish your niche, your next target is to select wise keywords and produce quality content.

#2 Find relevant keywords to rank in search results:

If you want to drag the audience right into your blog, you will require a proper SEO for CBD websites. Long-tail keywords can act as a magic stick for you! Long-tail keywords consist of three or more words. These are best for your website. Why?

For instance, you are having a CBD skincare company. When people search terms like “CBD tropical cream”, “CBD oil for dermatitis”, “CBD soothing serum”, “CBD calming eye-balm”, “CBD deep moisture glow,” you know they are looking for specific results. The search intent is clear. Thus long-tail keywords drive more qualified leads to your website.

SEO for CBD Websites

#3 Are you forgetting meta tags?

Tags are very crucial, not for the audience but for Google. Meta description and Title tags help Google understand your website’s relevance. So let us know how to optimize both of them –

Meta Tag

Title Tag

: It is the blue colour title that appears in search results. The title tag should be creative and compel users to click on your website. The 60-character limit will be an optimal length for your title so that the total is visible, unlike “Best CBD cream for pain, which is derived from topicals in……..”. Also, integrate the keyword in your title for the best results.

Meta Description

Meta description

: The summary that comes right below the title tag is the meta description. It briefs the content inside your page. You can do this manually or let Google choose for you. For a good SEO, the result keeps it limited to 155 characters and includes the main/primary keyword.

#4 Content is King:

We all know, Content plays an essential role for any website. All you need is to produce great content or, more precisely, compelling product descriptions and buying guides. Integrate those CBD SEO keywords while writing content, but make sure not to use them quite often, as this may lead to keyword stuffing and negative SEO.

If your website is already existing, revamp all the existing contents and the home page for a better result. What more can you do other than just blogs?

  • Infographics
  • Videos
  • Ebooks
  • Podcasts
  • Guest Posts

Whatever you are doing, make sure it is informative and trustworthy. Oh yes, UNIQUE too. Ensure you have answers to customer’s questions because it establishes trust and strong SEO for CBD websites.

#5 Claim your Google my Business listings:

If you are not this critical step, trust me, friend, you miss a lot of valuable traffic. When you are doing SEO for CBD companies, don’t forget to build your local presence. It appears in search results when the user’s and your location match.

  • Start by claiming your business on Google.
  • Insert your Name, Address, and Phone number (NAP).
  • After doing that, add other information like – a website link, hours of operation, photos, videos, etc.
  • If you are already on Google my Business, then make sure to have update NAP information.

Lastly, optimize for local SEO. This means your keyword must contain a location. For example, “CBD companies in Florida,” “Los Angeles CBD SEO agency.” This will help you drive traffic when people conduct local searches.

BE CAREFUL: Some countries strictly don’t allow CBD business – Texas, Afghanistan, Bhutan, Germany, Canada, Denmark, and more. You must avoid local search if you belong among these places.

SEO for CBD Websites

 #6 Change your social media strategy:

Some social media channels like – Facebook and Instagram CBD policy do not allow product advertisements by the CBD brands. You can, of course, create company profiles on FB and gram. This is always helpful as when people search on Google or any web browser; the profiles pop up. Thus, indirectly advertising your brand.

So, what should you do to get organic followers?

There is a lot more to do than just advertising your products. Contribute to CBD education and define your position as an expert in the field. This gives you organic followers.

  • Create high-quality posts with captivating captions.
  • Post informational photos with a strategic description
  • Join relevant groups/pages and promote your posts.
  • Make sure to use hashtags. Hashtags work as your keywords.

Linkedin, Twitter, and others allow the promotion of your products. So, you can drive potential customers from social media as well.

SEO for CBD Websites

Bottom Line

SEO for CBD websites is competitive, but if you are doing it with a proper strategy and following all the rules, then no one on earth can stop you from making a reasonable sum of money out of the niche. Lastly, if you have gathered enough money for your business, you can hire a CBD marketer to do all the needful.

CBD niche market future is vital. If you are planning to start it from tomorrow, change your mind, DO IT TODAY. Haha! Yes, there are a lot of opportunities for you in this market. Just take your belongings and make a happy journey.

Hi, Meet Vaibhav an experienced SEO expert with over 8 years of experience in the field. Vaibhav has a passion for all things digital and has dedicated her career to helping businesses improve their online visibility and reach.

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